Fakeshima






Concept

I was an opponent of nuclear power.

However, my position changed when I realised my fear of nuclear power was mainly based on one misleading image. Then, I began to wonder that since every individual has a certain right to decide our future in a democratic society, misleading information might be more dangerous than nuclear radiation. Furthermore, due to the development of Internet, misleading information might become viral, spread rapidly, and then lead to confirmation biases.

In this research I attempt to understand how I, an information designer, might reduce the negative impact of misleading information. By comparing two daily consumption, food and information, I found that the way we consume information is much less careful. When we are choosing what to eat, we check the nutrition facts first. However, in the case of information, we just start to read an article with a sensational title or sensational images regardless ‘nutrition’.





Design

My design proposal, ‘Page Facts’, is a browsing tool revealing the nutrition facts of web pages to offer Internet users more clues about what they are about to consume. The demonstration of this tool is available on Fakeshima.com .

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Research Process